If you can measure it, you can manage it. To me, a free society is one that isn't managed centrally by some bureaucratic beast, but rather by individuals managing their own lives as they see fit. The number of "measurements" that the governments and corporations have on us is staggering and only ever growing. When someone asks me, "How many people are on the Fediverse?", it is so beautiful to reply, "No one knows." @Gargron