How should companies/businesses interact with the Fediverse?

I mean, rule #1 no spamming / opt-in content only... rule #2 sponsor your host server if you don't host your own...

but beyond that?

Is there a commercial fedi server for company accounts?

If you're starting a smol biz, you 200% get a facebook page and use Facebook ads... but what if you wanted to start a business and not give all your ad budget to Facebook?

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@rose_myrtle Companies should put a human face on their work. I almost always can gauge a company's stability and ability to deliver based on the attitude of its employees. They don't need to post all the time, maybe have some Q&A, some customer reviews, and maybe a poll from time to time. Less is more.

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